Dario Pierone highlights how the Piedmont region (Turin) has successfully transformed from Italy’s traditional automotive hub into a diversified, innovation-driven economy. After recognizing challenges in the automotive industry early, the region reinvented itself by expanding into sectors such as mobility, aerospace, mechatronics, agri-food, and artificial intelligence.

He emphasizes Piedmont’s strengths: strong manufacturing and export performance, high private investment in R&D, and a growing innovation ecosystem with startups and advanced research. The region operates through a unique “one-stop-shop” investment agency connecting government, universities, and industry, making it easier for international investors to engage.

Piedmont is positioned as a key European industrial and logistics hub, attracting major global companies due to its skilled supply chains, technology capabilities, and strategic location—not incentives. It ranks among Italy’s top regions for foreign investment and innovation.

Key growth areas include aerospace (with major contributions to the International Space Station), ICT, and AI—supported by a national AI hub in Turin focused on industrial applications. Overall, Pierone presents Piedmont as an open, competitive, and future-oriented region focused on innovation, international collaboration, and investment attraction.