A decision-maker with direct, first-hand knowledge of the barrier being discussed, not a delegate sent to observe and report back. The right title depends on stage: for an early-stage company, the founder or co-founder is usually right, since they embody both the commercial and technical decisions. For a later-stage SME, send whoever owns the friction point most likely to come up: CEO or CFO for capital and procurement stories, CTO for regulatory or certification-heavy ones. If you're an anchor-corporate rather than an SME, a Head of Innovation or Strategic Partnerships is often a better fit than the CEO, since that's typically the person who actually interfaces with SME procurement.

Send one person, not a delegation. Table seats are scarce; roughly 3-5 companies share a table and 75 minutes total, so a second attendee from the same company doesn't add depth; it takes a seat from someone else's.

Bring one or two concrete, real examples of a barrier that slowed your growth, financing, hiring, or scaling- not a general view of the operating environment, and not a pitch. Quantify the impact where you can (time lost, € cost, a contract or hire lost). End with one specific, named ask.

Depending on the scoring topics, roughly between 9-15 minutes of table time within the breakout block, shared across five friction-point threads discussed by the whole table together; not five separate slots for your company alone.

Only if you opt-in. By default, no. Evidence is reported sector- and stage-anonymized (e.g. "Series A robotics OEM"). You may opt in to named attribution for a specific quote, confirmed individually and in writing before publication.

Where AI-assisted transcription is used to support real-time synthesis, we collect your consent individually before any device is switched on, using an EU-hosted tool. Raw notes and recordings stay internal to WTC and are not shared with local partners, investors, or the EIB in unprocessed form.

You'll receive a one-page pre-event briefing, personalized to your company, roughly two weeks ahead of your session, it suggests which friction points are likely your sharpest and asks you to prepare a quantified example and a proposed ask in advance.

Each sector table names one specific, institutionally-addressed ask by the end of the session; e.g. a named EIB instrument, an EU-wide regulatory sandbox standard, or a national procurement mandate. Vague asks ("more support", "less regulation") aren't accepted; the facilitator will push for an institution and a mechanism.